Marknad Örebro: Hyggligt is forestry in a new way

Marknad Örebro interviewed Edith Heppich, CEO and co‑founder of Hyggligt, about the company’s journey and Hyggligt’s innovative method for continuous-cover forestry (hyggesfritt skogsbruk). Edith explains how Hyggligt started as a family idea and how technology—using drones, laser data, and advanced algorithms—enables more selective forestry.

“We make a selection and remove certain trees instead of harvesting everything. That way, the land always remains forest-covered,” says Edith.

She also describes how interest from private forest owners is growing and how the debate around forestry is changing. Read the full article here:
https://www.e-magin.se/latestpaper/06f6d09h/paper#/paper/rb6x01d0/1